Practitioner-guided herbal medicine, reimagined

An integrative herbal care model built on practitioner guidance, personalization, safety, and quality.

Care, practiced differently.

Most healthcare starts with symptoms—and ends with prescriptions. We believe care should start with understanding the person behind those symptoms—a core principle rooted in herbal medicine.

Poppy was built around that idea. Our practitioner-guided formulas are designed to address underlying patterns and support long-term health—not just short-term relief.

Our Vision

Herbal medicine belongs within modern healthcare—guided by licensed practitioners and held to rigorous safety and quality standards.

Poppy brings this to life through custom formulas, clinical oversight, and a model designed to make practitioner-led herbal care more accessible.

Why Poppy

Poppy was built in response to a symptom-first healthcare system.

Our approach respects the long history of herbal medicine while applying modern standards for practitioner oversight, evidence-informed decision making, product quality, medication safety, and personalized care.

Founder's Story

I founded Poppy after experiencing firsthand how herbal medicine transformed my own health—helping me step away from more than 20 years of daily reliance on prescription medications for chronic PCOS and endometriosis symptoms.

That experience reshaped how I think about the gaps in conventional healthcare. Having also worked at leading consumer companies, I know how technology can improve access and build trust at scale.

Poppy brings these together—creating a modern model for accessing herbal care grounded in licensed clinical oversight, safety, personalization, and quality standards.

Our work today focuses on digestive health—the foundation of whole-body wellness—but our model extends across hormones, sleep, stress, and long-term health.

Sharleen Villagra Eby, Founder

Ready to experience a different approach to care?

Start with a short intake—your practitioner handles the rest.

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